As an unknown you will walk into the audition room, hand off the requisite picture and resume, hope the sweat stains under your arms don’t show too much and that you won’t say anything too doltish to blow it.
You give it you all; and, if you’re lucky or have perky breasts or don’t pose a threat to the client’s manhood, or, believe it or not, actually good, you just might get the job and a few bucks and free lube job for your troubles.
But…you’re on your way.
I remember my first “talent fee” commercial. I was a staff announcer at KIXL-AM/FM in Dallas: my first radio gig (starting at a top ten market station is rumored to be the epitome of “talent”, grantedly debatable).
As part of my job I regularly voiced commercials for the station’s clients that aired only on our station. One afternoon a client liked my work so much he gave me a check for twenty-five dollars!
I was so excited I phoned my wife to tell her but my fingers shook so while trying to dial the phone I must have spoken with half of Dallas before I hit the right numbers and got through to my wife. “That’s nice”, she said.
“Get me J David Moeller!”
Suddenly, in many instances overnight (after years of dues-paying), an actor becomes known: sought after. In the commercial world, copy writers might have a particular performer in mind when they create their characters and they’re hired.
He said, “I asked them for the best and they mentioned you!”
I told him I’d be there in half an hour.
I was being optimistic. I didn’t have a car and would have to hitchhike. Fortunately, Austin in the 70s was a thumb-friendly town and I arrived in plenty of time.
McClellan won, too.
“Get me a J David Moeller type!”
The now well known and respected actor has arrived. He’s so good, so hot, so perfect…but, well…not exactly on the nose for this particular project…but close. Real close.
In Houston I was working with some of the finest commercial talents in the state. When Houston opened its intercontinental airport in 1969 it paved the way for producers from the west coast to bypass Dallas completely. Before, they’d have to transfer their equipment and sundries to make it to Houston and the Austin-San Antonia area for their projects. Now they could fly direct.
As a result of this new interest in the area the talent pool got more and more work giving them the chance to fine tune their skills.
One such talent was the exceptional Kirk Sisco.
Copied at the top of the men’s side was written, as an afterthought, “Kirk Sisco type”.
Now we have Kirk Sisco auditioning for a commercial calling for a “Kirk Sisco type”.
I never learned who got the part. But there was smiling and joking going on that afternoon in that lobby.
“Get me a young J David Moeller!”
It is at this point I find now myself. After 50 or so years of trying with varying degrees of success to “make it big”, I find that few, if any, are even asking the question at all.